Ted Baker

Phormalwear, Mens wear and Ladies wear wall coverings

 

Brief

To provide a printed solution for blank wall/ alcove areas within stand-alone stores and concessions. Ensure the vivid colours from the client’s original artworks are replicated and consistent across all stores.

16 UK – Womens

14 UK Mens

24 Phormal

13 International

To site survey & install London store and Home Counties store wall coverings

Liaise with Ted Bakers shopfitting contractors to fulfil the remaining UK stores and international stores to

 

 

Solution – Textured printable 600 dpi true vinyl wallpaper with anti-scuff liquid over-laminate.

Extensive colour testing and recording of colour calibration for on-going colour consistency.

Accurate briefing of Contour installation team and Ted Baker shop fitting contractors regarding wall preparation and graphic application.

Liaise with Special Projects department and creative departments at Ted HQ to provide accurate scheduling & arrange access/RAMS with stores & centres.

Remaining UK stores and international stores to be fitted by Ted Baker shop fitting contractors

 

Conclusion –

The vibrant and beautifully produced new graphic applications have helped position Ted as a key brand within the leading international department store groups where its collections can be found.