Land Securities

Land Securities commissioned contour to graphic the exterior front elevation of one their sites. Contour worked directly with McDonald’s and liaised with Leo Burnett for the creative origination. The overall size at 54 meters x 10 meters consisted of 135 pieces of glass each covered with exterior grade vinyl printed at 600 dpi.The solution was large format print covering 324 sq meters applied in sections with the installation team gaining access by abseiling down the front of the elevation.