Airwair (Dr Martens)

AW14 Conference Graphics & Installation

 

Brief

Contour were commissioned by Airwair to produce graphics for their ‘AW14 Conference’ in Central St Martins Kings Cross, a project we have produced many times before, but this time with a significantly larger budget. The brief required us to suggest materials, provide artwork specifications for printing, full installation and de-installation of all items including transport to and from site. We were given 4 working days to complete production from start to finish with installation the following day.

 

The project consisted of the following items:

Window Vinyls for  inside and the outside of the glass walls/windows

Hanging Acrylic boards

Hanging Foamex boards

Face & reverse cut self-adhesive vinyls

Free standing plinths

Large shoebox graphics

Self-adhesive vinyl floor graphics

Various sized paper posters

Free standing acrylic graphics

 

Solution

Working closely with the Airwair Design team, we sampled various materials and provided artwork specifications to the designers. The sample materials were approved and we were supplied high res files for production. Installation was carried out by a 2 man team during the day with all work being completed within the allotted 8 hour time frame.

 

Conclusion

The event ran for just one day and as you can see from the pictures the graphics worked very well with the Dr Martens brand and theme.

 

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